"Person intent" refers to the driving motive guiding a searcher's query. A seek out "Pet" doesn't have a strong intent — are they trying to find images? Facts about breeds? Care data? On the flip side, a seek out "puppy coaching in Seattle, WA" has a very solid intent: this https://emilianononki.goabroadblog.com/32510432/the-basic-principles-of-backlinks-building